Which Videos Should You Upload?
Your Guide to a Powerful AdPipe Library
To hit the ground running and get the most value, AdPipe recommends uploading key videos to boost your campaigns, create engaging content, and unlock the magic of AI-driven search, clipping, and video automation.
Aim for 20+ hours of content to get the most out of AdPipe!
A robust library typically includes these four key categories:
- Product
- Employee
- Customer
- Brand
1. Product: Show off what you sell and how it helps your customers.
Recommended uploads:
- Product demos (screen recordings, how-tos, walkthroughs)
- Feature highlights (quick clips that show what makes your product shine)
- Before & afters or transformation stories
- FAQ-style videos or customer support clips
Why it matters: These clips make it easy to generate value-driven content for your website, social, ads, and onboarding.
2. Employee: Put faces to the brand and show your people in action.
Recommended uploads:
- Team & employee introductions
- Leadership messages (vision, values, strategy, etc.)
- Sales team clips (pitch-style, role-specific, or customer-focused)
- Internal training or onboarding content
- Day-in-the-life or “how we work” style footage
Why it matters: These clips create trust, humanize your brand, and fuel recruiting, internal culture, and customer-facing campaigns.
3. Customer: Let your biggest fans tell your story.
Recommended uploads:
- Customer testimonials (candid and authentic clips work best)
- Case study interviews or success stories
- Customer event footage (panels, workshops, or field clips)
- Customer partnerships
Why it matters: Nothing builds trust like real customers sharing real results. These clips are perfect for sales enablement, social proof, campaign content, and highlighting your impact from the customer’s point of view.
4. Brand: Build a strong foundation with evergreen and visual assets.
Recommended uploads:
- “Why we exist” clips or purpose-driven messaging
- Spoken-word clips about your mission/vision
- Brand explainer videos
- Company origin story or founder spotlight
Why it matters: These reinforce who you are and what you stand for and help ensure consistency across all channels. These are typically evergreen videos that can be repurposed again and again.
Pro Tip:
Even if your footage doesn’t fit perfectly into the categories above, upload what you have. AdPipe works best with authentic, real-world content, and you know what represents your brand. Once it’s uploaded, our AI will help you uncover the best moments and turn them into polished, usable content!
Avoid: low-quality footage & finalized video assets with text/graphics
See our folder recommendations for organizing your video