Social Media - Frequency & Tips

Effective Social Media Posting - Frequency & Tips

Industry experts recommend the following posting frequencies:

• Hubspot Recommends: 2-5 times per week
• Hootsuite Recommends: 3-5 times per week
• Constant Contact Recommends: 3-7 times per week

A practical average is 3-5 posts per week across platforms. If your team has the capacity, aim for around 5 posts per week on Instagram and up to 7 posts per week on Facebook and LinkedIn. It's important to diversify your content across these platforms to keep your audience engaged and avoid redundancy, even if you're sharing similar themes.

Quality should always take priority over quantity. It's also essential to engage with followers through comments and interactions and tailor your posts to suit different platforms, as each has its unique audience and expectations.

• LinkedIn: Focus on professional, educational content, customer/employee success stories, industry insights, and company culture. This platform thrives on thought leadership, so posts should aim to establish expertise and offer value to your audience.
• Facebook: Great for a mix of content, including company updates, engaging visuals, videos, behind-the-scenes looks, and promotions. It’s important to create posts that encourage interaction, such as asking questions, sharing polls, or highlighting customer testimonials. Consistency here can build community and brand loyalty.
• Instagram: Ideal for visually appealing content. Use high-quality images, stories, reels, and carousels to showcase products, services, team culture, and customer experiences. Instagram is also great for interactive elements like polls, quizzes, and user-generated content, which helps foster engagement.
• Twitter: Best for quick, frequent updates, sharing news, industry trends, and engaging in conversations. This platform moves fast, so it's helpful to post more frequently throughout the day, ensuring your content stays visible. Retweeting relevant industry updates and responding to followers also boosts engagement.
• TikTok: Ideal for creative, short-form videos that highlight your brand's personality, trends, or behind-the-scenes content. Consistency is important, but the focus should be on entertaining, educational, or inspirational content that resonates with your target audience.

By tailoring content to each platform’s strengths, you’ll ensure that your posts are engaging, relevant, and suited to your audience's preferences on each channel.