AdPipe Terminology

Below is a list of common terms used on the AdPipe platform.

Asset: finished content that is ready to share with your desired audience

Clip: a moment in time that has been taken from a longer video and shortened to make another asset, this is done through the AdPipe generator

Graphic: a visual that is used in the AdPipe generator that can be used on any of the aspect ratios and moved throughout the asset

Asset Library: store and organize assets created in AdPipe platform 

Clips Library: store and organize evergreen clips derived from your videos

Graphics library: store and organize your graphics

Video Library: store and organize your videos

Image Library: stores and organizes your static images

AI Intelligent Storage: AdPipe will instantly scan your videos, auto tagging each frame with intelligent tagging, meaning you can enter a topic and AdPipe will recommend the best imagery

AdPipe Generator: a creator tool that allows you to quickly edit and customize your content in minutes. You can crop and trim your media, stitch together clips, add text, graphics, audio and copy.

AdPipe Copywriter: powered by ChatGPT and can recommend captions and posts for any channel

AI Post Builder: allows you to search a keyword or phrase and AdPipe will use AI technology as well as your personal tagging system to pull video clips and photos that match what you typed in.

Animated Overlays: animated and editable graphics that are layered on top of assets. These can be reused across multiple videos, and should be used for your big campaigns and taglines.

Custom Assets: Bite sized, ready-made video assets that are less than 30 seconds, can include captions and music, can be sized for custom channels. These should be used for social reels, email graphics, and paid ads