Aligning With Your Video Production Company
AdPipe is a powerful tool that maximizes your ROI from every video. When you hire a production company to capture content for your company, this article will serve as a guide to help them understand the deliverables required to get all of the usable footage. This will ensure you come out of every video shoot with hours of content to repurpose across your channels.
Key Components of Video Deliveries for AdPipe:
FILE FORMATS:
AdPipe supports various video file formats. Accepted formats include MP4 and MOV.
RESOLUTION AND ASPECT RATIOS:
AdPipe typically requires videos to adhere to specific resolution and aspect ratio standards to ensure optimal display across different platforms and devices. Common resolutions include 1920x1080 (Full HD) and 3840x2160 (4K), while aspect ratios often range from 16:9 to 9:16 for vertical videos. Production companies should confirm the desired resolution and aspect ratio with the advertiser or campaign specifications.
FILE SIZE AND COMPRESSION:
Efficient compression of video files is crucial for minimizing upload times and optimizing storage space on AdPipe. The max file size that can be uploaded to AdPipe is 10GB, so it's essential to adhere to these limits to prevent upload errors or delays.
DELIVERABLES:
These should include:
- All finished and edited content in story form
- B-Roll timelines of relevant footage that didn’t make the final film. This can be broken up by camera, drone, or day depending on the amount of footage that was shot.
- Interviews that can be pulled for future bite sized testimonials.
SUBTITLES AND GRAPHICS:
If the final product includes any subtitles or graphics, it is beneficial to have both the final deliverable uploaded to AdPipe as well as a version with no subtitles or graphics so the footage can be reused for other ads in the future.
COLOR CORRECTION:
Production companies should ensure that video content undergoes proper color correction so your footage is ready to use in AdPipe.
Conclusion:
Understanding the requirements and guidelines for video deliveries on AdPipe is essential for production companies seeking to collaborate effectively to deliver high-quality video content for campaigns. The more high quality content you have in your AdPipe library, the more efficient Search AI can quickly find your relevant media to be repurposed into motion first content to share across all channels.